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The way the current trend is heading, what will dating be like in 2030, and will that be a better or worse time to be on the dating market than 1995? I think the term “online dating” is part of the problem and makes people who don’t know much about it think it refers to people forming entire relationships online and only meeting in person much later.

Simply considered as online meeting people, it makes a ton of sense.

And so when we think about a place where investing and getting what you really want is particularly valuable, it seems like the market for a life partner is hard to beat.

from Brooklyn, NY for suggesting this week’s topic: Online dating, once a fringe and stigmatized activity, is now over a billion industry.Over 40 million Americans have given online dating a try, and over a of the American couples married between 20 met online.You could meet people you don't like, people who don't like you, people who are boring or even downright dangerous. We're not saying these are the best sites for you -- that's something you need to decide for yourself -- but like examining puppies or seaside condos, looking can be half the fun. Remember how we said there were sites that cater to every demographic slice imaginable?But the same is true of just about any other method of meeting people. What it comes down to is that there are risks in everything so as long as you take the obvious precautions -- don't meet strangers in dark places, don't send money to someone you've never met and don't reveal all your personal information in a single gush -- online dating is probably less dangerous than crossing a busy street or trying to clean out your gutters on a windy day. Many cater to individual tastes -- there are sites for gays, Jews, Christians, equestrians, millionaires, Hispanics and old white people. Well, here's one that specializes in New England, a locale that can be a little forbidding and frosty to the uninitiated.(CBS) - Scientists want you to think twice before doubling down on online dating services. "To date, there is no compelling evidence that any online dating matching algorithm actually works," Finkel said in a press release.

A new study published in the upcoming issue of Psychological Science in the Public Interest is shedding light on the science - or lack thereof - behind online dating services. "If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do.

Download this podcast SARAH GREEN: Welcome to the HBR Idea Cast. I’m talking today with Paul Oyer, Professor of Economics at Stanford’s Graduate School of Business. SARAH GREEN: So Paul, I’d like to just kick off by talking a little bit about the economic concept of search costs.

He’s the author of the book, Everything I Ever Needed to Know About Economics I Learned from Online Dating. Can you just maybe describe what the concept is and how you’ve applied it to this idea of looking for a life partner?

Chemistry matches people based on their personality type.

"Developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.

And if I want to buy a new house and I go from open house to open house, I could be doing other things.